Video Production, Video Production Advice & Tips

How Long Should Your Testimonial Video Be?

Testimonial videos should be captivating to serve its purpose of convincing other people to patronize your product. Because we are living in the digital age, testimonial video is one of the best marketing tools that you can use to advertise your company products and services. For a testimonial video to be more effective, it should run for less than a minute.

The “less than a minute rule” is the best guide for determining how long the testimonial video should be. This time frame is just enough to show that people who used your product are happy with the results.

According to a survey conducted by animoto.com, 37.9% of consumers think that a 30-second commercial is effective while another 35.9% of the respondents agree that an effective ad should be between 30 to 60 seconds. Only a few percentage of the consumers think that a testimonial video needs to be more than one minute to be effective.

The length of the video greatly affects its effectiveness. Most audience members find a very long ad to be mundane and boring. A very wordy commercial loses grip of the audience’s attention. Try to maximize the testimonial video with more visuals rather than voice. Then limit the video in less than a minute run to guarantee it brevity without losing its efficiency. If you’re under a strict budget, cheap video production is actually your friend here. Since you’ll want to be as concise as you can, you’ll use the tools around you more effectively and still remain within budget.

To make a short yet effective testimonial video, follow these simple tips:

  1. Make a short storyboard. Keep it short and simple. Target the main point of the testimonial quickly.
  2. Keep the viewer engaged. When making a testimonial, ask yourself: What does the viewer want to know about the product? How will the product help them? What is it about the company that can make a difference to the viewer’s life?
  3. Establish credibility. You want the viewers to identify your product right away. Through a testimonial from your customer, make the script convincing. The script should be delivered as natural as possible to make it believable. The more natural a script is, the more that the viewers will be inclined to believe your video. Getting their trusts is the best way to turn them into a real buyer.
  4. Make the production effectively. Record the testimonial in a place devoid of noise. It should be quite enough for the viewers to listen to the testimonial without interruption. Make sure that the video is clear as well. Take notice of the lighting, the color quality and the syncing of the voice and music to the video. Nobody likes to watch a crappy video even if it only runs for one minute.
Learning & Education, Video Production, Video Production Advice & Tips

Best Angles to Use When Filming an Interview

In delivering the right information to the public, the best thing to do is to interview an authority about the subject.  An interview is intended to make the source available in public eyes as he gives the information. It is the best way to build credibility and accuracy to a report.

A filmed interview with the source needs to be caught at the right angle to make the whole interview interesting for the viewers. If the shot is poorly executed, the audience will be distracted and will not focus on the message of the subject. No matter how meaty the message was, the audience will remember more of the poor shot rather than the substance of the information.

To prevent this from happening, as a cameraman, here are some of the things you need to remember.

1. Camera at eye level of the interviewee. It is normal for the subject not to look at the camera but on the interviewer (the one asking the question). So the interviewer needs to stand or sit just to the left or right of the camera so that the subject will appear as if he is looking at the camera. This makes the audience feel comfortable because it appears that the subject is looking at them. Being eye-level makes the subject avoid appearing as if he is looking up or down at someone.

2. Rule of thirds. Create a three imaginary vertical section on your frame. Place the subject on the third row opposite the other third row from where he is looking at.  Examples, if your subject is looking at the right side, place the person being interviewed in the left third of the frame.  This gives you an impression that the image is balanced and there is no “dead space” behind the person being interviewed.

3. Your angle should find a good background for your subject. Don’t place your subject in front of a boring, plain white background. Do not also take a rowdy crowd as his background. A very simple and a very crowded background both provide distractions to the viewers. Position the camera in such a way that you can avoid these kinds of background.

4. Consider doing two shots. You might consider involving you’re the interviewer in your shot as well. Here, rules number one and two will not apply as both the subject and the interviewer needs to share the same amount of frames and will normally look at each other.