Video Production, Video Production Advice & Tips

How Long Should Your Testimonial Video Be?

Testimonial videos should be captivating to serve its purpose of convincing other people to patronize your product. Because we are living in the digital age, testimonial video is one of the best marketing tools that you can use to advertise your company products and services. For a testimonial video to be more effective, it should run for less than a minute.

The “less than a minute rule” is the best guide for determining how long the testimonial video should be. This time frame is just enough to show that people who used your product are happy with the results.

According to a survey conducted by animoto.com, 37.9% of consumers think that a 30-second commercial is effective while another 35.9% of the respondents agree that an effective ad should be between 30 to 60 seconds. Only a few percentage of the consumers think that a testimonial video needs to be more than one minute to be effective.

The length of the video greatly affects its effectiveness. Most audience members find a very long ad to be mundane and boring. A very wordy commercial loses grip of the audience’s attention. Try to maximize the testimonial video with more visuals rather than voice. Then limit the video in less than a minute run to guarantee it brevity without losing its efficiency. If you’re under a strict budget, cheap video production is actually your friend here. Since you’ll want to be as concise as you can, you’ll use the tools around you more effectively and still remain within budget.

To make a short yet effective testimonial video, follow these simple tips:

  1. Make a short storyboard. Keep it short and simple. Target the main point of the testimonial quickly.
  2. Keep the viewer engaged. When making a testimonial, ask yourself: What does the viewer want to know about the product? How will the product help them? What is it about the company that can make a difference to the viewer’s life?
  3. Establish credibility. You want the viewers to identify your product right away. Through a testimonial from your customer, make the script convincing. The script should be delivered as natural as possible to make it believable. The more natural a script is, the more that the viewers will be inclined to believe your video. Getting their trusts is the best way to turn them into a real buyer.
  4. Make the production effectively. Record the testimonial in a place devoid of noise. It should be quite enough for the viewers to listen to the testimonial without interruption. Make sure that the video is clear as well. Take notice of the lighting, the color quality and the syncing of the voice and music to the video. Nobody likes to watch a crappy video even if it only runs for one minute.